Our Story

Fifth Avenue Kids, a subsidiary of Frockalicious was founded with the desire to style newborns the minute they are born and journey with them as they grow from babies to toddlers, tweens and teens.

We relaunched in 2018 to expand our collection beyond clothes, hoping to fill homes with beautiful enriching wooden toys or STEAM toys, furnishings and bilingual books in Mandarin and English for a Montessori, Waldorf, Reggio toddler.

Our curated toy collection ranges from open ended toys, pretend role play toys, literacy, numeracy, perfect in helping your little ones develop different skills set as they grow. A one-stop children's gift store for any special occasions, birthdays, Christmas.

We are based in Singapore. Due to the weight and size of the books and toys, we are unable to ship overseas as it is too expensive. However, if you are still interested, please send us an email and we will provide the shipping cost.

We hope you will fall in love with what we chose.



Happy mama to baby Natasha