Our Story

Fifth Avenue Kids, a subsidiary of Frockalicious was founded with the desire to style newborns the minute they are born and journey with them as they grow from babies to toddlers, tweens and teens.

Relaunching in Sep 2018, our aim is to curate pretty, stylish, comfortable kids garment for all occasions. As parents, we want to share what we would buy for our kids, spanning our collection beyond clothes to shoes, books, development toys, furnishings, at an affordable price. 

We hope you will fall in love with what we chose.


Jennifer Choi

Happy mama to baby Natasha